MG Hector has toppled the SUV market in India. In the month of July 2019, 1500 units of Hector were delivered. However, the British branded SUV kept the sales momentum strong and delivred another 2018 units in August 2019.
MG has officially rolled out 5000 units of the Hector from its Halol plant in Gujarat. Till last month the facility was manufacturing about 2000 units of Hector per month and now the production capacity has been increased to 3000 units to meet the order backlog. There are about 28,000 bookings of Hector already lined up with about 11,000 bookings in the waitlist.
Commenting on the sales numbers, Gaurav Gupta, Chief Commercial Officer, Mg hector price in Delhi, said. “We are extremely overwhelmed with the response that the MG HECTOR has received. We remain strongly focused on fulfilling the 28,000 bookings, as part of our commitment to ensure customer satisfaction.
Since the inception of Hector, the sales of Tata Harrier, Jeep Compass, as well as Mahindra XUV 500, has declined by a huge margin. This is all because Hector comes with a strong value for money proposition which is certainly for offered by others. The most talked-about features of Hector is its 4G LTE enabled connectivity features. This can also be considered as the main sales driver.
In my opinion, MG should increase the production capacity to about 5000 units per month to clear the bookings backlog as early as possible. Because at present, some latest bookings of the Hector will have to wait for 8 to 9 months before getting delivered.