People all over the country are decorating their homes to look like
these superbly beautiful fantasy creations that they view on HGTV.
If you are not a "do it yourselfer" you can just imagine the way your
home might look when you go on tours of million dollar home all
across the country. You see Home Improvement people who look like you making grand
improvements to shacks that end up looking like your dream home.
HGTV has had a dramatic impact on the home improvement industry
because HGTV appeals to the age group of people who have the money
to pay for major home improvement projects. The demographics of the
typical HGTV is a female age 35-64 years old. Over 70% of HGTV
viewers are females.